Merino wool as long been a favourite of designers because of it's versatility and quality, which inspires the designers. Although Merino wool is a favoured fibre amongst designers; the growth of disposable fashion has meant that younger consumers know little about its benefits, which brings me onto my next question; budget vs quality? Which one do you choose?
I think the majority of us are aware that 9 times out of 10 we do get the quality in which we pay for. I've bought many knitwear items from the likes of Primark, New Look etc but they don't last me throughout the years, a season or so if i'm lucky. I do think investing in good quality knitwear as merino wool; that you do get fantastic quality for your money and a piece of clothing which lasts you throughout the years rather than just a few months or so.
Merino wool is the perfect fibre; natural, biodegradable and renewable, therefore ensuring the best quality. Soft to the touch which feels fantastic against my skin combined with a little luxury, this would definitely be my first choice of knit.